Strengths:
The home page was shown to be a strength because of the combination of text and images, with this allowing us to highlight the names of the flagship shows along with images. ‘the shows are highlighted on the home page with an image and a title to support it.’ This feedback denotes the fact that we wanted to signify all of our flagship shows across the products that we have created for the channel launch, and we have done this concurrently with the home page of our website. The image on the left hand side is large and therefore it means that images from all of the shows are easy to see for the audience, and the title then stands out prevalently in line with the image that it matches up to – meaning that the audience can realise the name of each image depicted.
Another strength of the draft was the fact that we used different coloured titles for each show, with this meaning that it was clear to see the differentiation between the images and also the text used. ‘the titles are shown in red, yellow and orange’. This was shown to be a strength because of the fact that it clearly conveys the difference between each show effectively, with the different colours conveying each show separately. Moreover, this denotes a consistency in terms of the colour scheme, as we wanted to make the colour scheme prevalent, and with the use of the hot colours being exciting and vibrant for the audience. The consistent use of these colours makes the brand identity stand out, it makes the website vibrant and this will entice the materialistic psychographic audience because of the focus upon image.
The use of social networking is not only consistent within the draft of the home page, but is also represented within each page of the site. ‘the social networking bar is first shown on the home page, but then features on every page of the website.’ This was feedback that we received, and this is an integral strength of the website because we wanted to convey the web 2.0 links because of the fact that we are aiming at a younger psychographic audience that have clear capabilities of how to use social networking effectively. The inclusion of this social networking bar is paramount, especially for our audience, as we intend for them to become an active audience through the use of synergy, hence why we included the bar firstly on this page – and then consistently across the overall site.
Weaknesses:
We received feedback that a weakness of the home page was the fact that it was the only page that included the slogan for the Ignite brand, meaning that the audience were unable to become synonymous with the brand identity Of Ignite because this was only shown within one page – rather than being consistent on every page. ‘the slogan is only shown on the home page, although it stands out, it should be consistent on each page like the Ignite logo’. This is feedback that we received about the fact that we only included it on the first page of the site, meaning that we wanted to alter the slogan so that it appeared as consistent alike how the Ignite logo was shown at the top of the page.
Within the home page of the draft, we received feedback that there was not enough information within the page, because of the fact that we only highlighted the three main flagship shows for the Ignite channel. ‘The home page is basic and does not have much information.’ This feedback highlighted a main weakness of the page, due to the fact that we only depicted our shows without supporting them with any form of textual content, thus meaning that the audience would be unable to get an interpretation into what the flagship shows of the brand are all about. This is a weakness because it potentially detracts the audience from viewing the rest of the pages of the site, and therefore we decided to totally revamp the website by using a slideshow of moving images, along with text that supported the titles of the shows.
The date of the channel launch itself is not represented within the home page, and this was a weakness pointed out from our audience feedback – with this being something that we needed to fix, as this was the purpose of the website. ‘on the home page, there is no mention of the date for the launch of the channel’. This feedback provided us with evidence of the fact that we had not highlighted the date of the channel launch within the home page, and that we needed to include it in order to give the audience the required information – so that they would know when to view our programming. As a result of this feedback, we decided to alter the design of the website in order to incorporate a visually pleasing channel launch information box, so that the required information was conveyed effectively.
The page was shown to have too much large information crammed into a small space, meaning that the page did not look visually pleasing for the audience. ‘the titles and images are too large, they are also too close together.’ This is feedback that we received and this was also in conjunction with the design weaknesses that we received, meaning that the overall layout needed to be altered as it was shown several times to not be effective enough for purpose. The titles needed to be altered because they were too close together, and this, along with the fact that we received feedback about our mantra only being on this page, was the reason behind us making the logo and the slogan consistent on every single page. The slideshow of images was used, before the images on this page were made smaller and supported by smaller text that provided further information about the shows – rather than just simply depicting the names themselves.
The home page was shown to be a strength because of the combination of text and images, with this allowing us to highlight the names of the flagship shows along with images. ‘the shows are highlighted on the home page with an image and a title to support it.’ This feedback denotes the fact that we wanted to signify all of our flagship shows across the products that we have created for the channel launch, and we have done this concurrently with the home page of our website. The image on the left hand side is large and therefore it means that images from all of the shows are easy to see for the audience, and the title then stands out prevalently in line with the image that it matches up to – meaning that the audience can realise the name of each image depicted.
Another strength of the draft was the fact that we used different coloured titles for each show, with this meaning that it was clear to see the differentiation between the images and also the text used. ‘the titles are shown in red, yellow and orange’. This was shown to be a strength because of the fact that it clearly conveys the difference between each show effectively, with the different colours conveying each show separately. Moreover, this denotes a consistency in terms of the colour scheme, as we wanted to make the colour scheme prevalent, and with the use of the hot colours being exciting and vibrant for the audience. The consistent use of these colours makes the brand identity stand out, it makes the website vibrant and this will entice the materialistic psychographic audience because of the focus upon image.
The use of social networking is not only consistent within the draft of the home page, but is also represented within each page of the site. ‘the social networking bar is first shown on the home page, but then features on every page of the website.’ This was feedback that we received, and this is an integral strength of the website because we wanted to convey the web 2.0 links because of the fact that we are aiming at a younger psychographic audience that have clear capabilities of how to use social networking effectively. The inclusion of this social networking bar is paramount, especially for our audience, as we intend for them to become an active audience through the use of synergy, hence why we included the bar firstly on this page – and then consistently across the overall site.
Weaknesses:
We received feedback that a weakness of the home page was the fact that it was the only page that included the slogan for the Ignite brand, meaning that the audience were unable to become synonymous with the brand identity Of Ignite because this was only shown within one page – rather than being consistent on every page. ‘the slogan is only shown on the home page, although it stands out, it should be consistent on each page like the Ignite logo’. This is feedback that we received about the fact that we only included it on the first page of the site, meaning that we wanted to alter the slogan so that it appeared as consistent alike how the Ignite logo was shown at the top of the page.
Within the home page of the draft, we received feedback that there was not enough information within the page, because of the fact that we only highlighted the three main flagship shows for the Ignite channel. ‘The home page is basic and does not have much information.’ This feedback highlighted a main weakness of the page, due to the fact that we only depicted our shows without supporting them with any form of textual content, thus meaning that the audience would be unable to get an interpretation into what the flagship shows of the brand are all about. This is a weakness because it potentially detracts the audience from viewing the rest of the pages of the site, and therefore we decided to totally revamp the website by using a slideshow of moving images, along with text that supported the titles of the shows.
The date of the channel launch itself is not represented within the home page, and this was a weakness pointed out from our audience feedback – with this being something that we needed to fix, as this was the purpose of the website. ‘on the home page, there is no mention of the date for the launch of the channel’. This feedback provided us with evidence of the fact that we had not highlighted the date of the channel launch within the home page, and that we needed to include it in order to give the audience the required information – so that they would know when to view our programming. As a result of this feedback, we decided to alter the design of the website in order to incorporate a visually pleasing channel launch information box, so that the required information was conveyed effectively.
The page was shown to have too much large information crammed into a small space, meaning that the page did not look visually pleasing for the audience. ‘the titles and images are too large, they are also too close together.’ This is feedback that we received and this was also in conjunction with the design weaknesses that we received, meaning that the overall layout needed to be altered as it was shown several times to not be effective enough for purpose. The titles needed to be altered because they were too close together, and this, along with the fact that we received feedback about our mantra only being on this page, was the reason behind us making the logo and the slogan consistent on every single page. The slideshow of images was used, before the images on this page were made smaller and supported by smaller text that provided further information about the shows – rather than just simply depicting the names themselves.