Strengths:
We received feedback about the draft of the newspaper advertisement, with this ultimately being extremely helpful in order to improve the final product. One audience member stated ‘flame border relates well to the Ignite branding’. This was extremely beneficial feedback because we were all totally keen on representing our brand to be concurrent, because we wanted Ignite to become synonymous with the audience due to the fact that we are launching a new channel. It highlights our entire brand identity and that we were trying to launch with the entire fire semantic theme.
Moreover, we received feedback that an advantage of the draft newspaper advertisement was that the ‘slogan relates well to the branding and ethos’. This further enhanced the fact that the Ignite brand identity was prevalent within all of the products that we wanted to create. By conveying the ethos of the channel, we gave an example of the logo and the slogan of the brand, meaning that the audience could engage with what we are offering them. The fact that the slogan relates to the branding showed that we had a clear intention of providing the audience with information about Ignite, as well as all of the semantic connotations within our fire consistency.
In addition, we also received feedback that stated about our intention to depict the main three flagship shows – despite the fact that we did not have all of the required footage ready when it came to completing the draft. ‘all three main shows are given space on the advert’. This feedback connoted that we had a clear idea of consistency across the products, as we wanted to denote our three flagship shows across all of the products, in order to adhere to Chandler’s genre theory, as we provided audience pleasure in the forms of a range of genres for the audience.
Weaknesses:
A disadvantage of the draft is the fact that ‘the images are not from the programmes shown’, with this being a weakness because of the fact that the draft does not present the programmes that are part of the Ignite brand. This is due to the fact that at this point of creation, we had not yet filmed the required footage needed in order to use an appropriate image, so instead, we have to replace these images with photos from programmes from the reality television genre and the soap opera genre. This was a weakness because we were unable to depict the programming that Ignite offers, meaning that from the draft – the audience would be unable to gain an interpretation into what the brand offers.
Another weakness of the draft is the font used for the slogan of the Ignite brand. ‘the slogan is blurry, which makes it look unprofessional’. This was feedback that we received about the use of the slogan within the draft, and this was a factor that drew us to change the use of font for the Ignite brand. This was a weakness that we received across all of the products that Ignite offered as part of the cohesive marketing campaign, meaning that we had to change the type of font that we used within our products for consistency. This font lowered the overall quality of the newspaper advertisement, and therefore we had to change this because it was not only a weakness of one product, but also a weakness of the entire brand identity that we wanted to create for Ignite.
There is no inclusion of web 2.0 within the website and this is a clear weakness, because it does not give the audience the opportunity to become active and engaged within the Ignite brand. ‘There is no inclusion of Facebook or Twitter links on the advertisement’. This is feedback that we received that highlighted the lack of social networking links and web 2.0 inclusion – meaning that we had to alter this from our draft in order to allow the audience to become involved and active with the Ignite brand. It was a weakness of the draft because we have not catered to our intended audience of conformist people, with the younger psychographic seeing web 2.0 as integral within life – hence meaning that it was of paramount importance to include these links within each product.
A final weakness of the draft is the fact that the space is not fully maximised and the text does not stand out enough within the page. ‘there is a lot of space at the bottom of the page’ and ‘some of the font does not particularly stand out. These are two weaknesses that were shown within our draft of the newspaper advertisement, meaning that we needed to alter them in order to improve the overall quality of the campaign for the Ignite brand. We needed to alter the overall design of the draft in order to ensure that the brand appeared as professional, dynamic and interesting for the audience, with this involving using all of the space within the advertisement, so that we could fill it with as much content as possible. Also, it involves altering the way that the font was presented, as this would make the names of the programmes and the information about the channel launch stand out more, meaning that the audience would be more likely to remember the most vital information within the advertisement.
We received feedback about the draft of the newspaper advertisement, with this ultimately being extremely helpful in order to improve the final product. One audience member stated ‘flame border relates well to the Ignite branding’. This was extremely beneficial feedback because we were all totally keen on representing our brand to be concurrent, because we wanted Ignite to become synonymous with the audience due to the fact that we are launching a new channel. It highlights our entire brand identity and that we were trying to launch with the entire fire semantic theme.
Moreover, we received feedback that an advantage of the draft newspaper advertisement was that the ‘slogan relates well to the branding and ethos’. This further enhanced the fact that the Ignite brand identity was prevalent within all of the products that we wanted to create. By conveying the ethos of the channel, we gave an example of the logo and the slogan of the brand, meaning that the audience could engage with what we are offering them. The fact that the slogan relates to the branding showed that we had a clear intention of providing the audience with information about Ignite, as well as all of the semantic connotations within our fire consistency.
In addition, we also received feedback that stated about our intention to depict the main three flagship shows – despite the fact that we did not have all of the required footage ready when it came to completing the draft. ‘all three main shows are given space on the advert’. This feedback connoted that we had a clear idea of consistency across the products, as we wanted to denote our three flagship shows across all of the products, in order to adhere to Chandler’s genre theory, as we provided audience pleasure in the forms of a range of genres for the audience.
Weaknesses:
A disadvantage of the draft is the fact that ‘the images are not from the programmes shown’, with this being a weakness because of the fact that the draft does not present the programmes that are part of the Ignite brand. This is due to the fact that at this point of creation, we had not yet filmed the required footage needed in order to use an appropriate image, so instead, we have to replace these images with photos from programmes from the reality television genre and the soap opera genre. This was a weakness because we were unable to depict the programming that Ignite offers, meaning that from the draft – the audience would be unable to gain an interpretation into what the brand offers.
Another weakness of the draft is the font used for the slogan of the Ignite brand. ‘the slogan is blurry, which makes it look unprofessional’. This was feedback that we received about the use of the slogan within the draft, and this was a factor that drew us to change the use of font for the Ignite brand. This was a weakness that we received across all of the products that Ignite offered as part of the cohesive marketing campaign, meaning that we had to change the type of font that we used within our products for consistency. This font lowered the overall quality of the newspaper advertisement, and therefore we had to change this because it was not only a weakness of one product, but also a weakness of the entire brand identity that we wanted to create for Ignite.
There is no inclusion of web 2.0 within the website and this is a clear weakness, because it does not give the audience the opportunity to become active and engaged within the Ignite brand. ‘There is no inclusion of Facebook or Twitter links on the advertisement’. This is feedback that we received that highlighted the lack of social networking links and web 2.0 inclusion – meaning that we had to alter this from our draft in order to allow the audience to become involved and active with the Ignite brand. It was a weakness of the draft because we have not catered to our intended audience of conformist people, with the younger psychographic seeing web 2.0 as integral within life – hence meaning that it was of paramount importance to include these links within each product.
A final weakness of the draft is the fact that the space is not fully maximised and the text does not stand out enough within the page. ‘there is a lot of space at the bottom of the page’ and ‘some of the font does not particularly stand out. These are two weaknesses that were shown within our draft of the newspaper advertisement, meaning that we needed to alter them in order to improve the overall quality of the campaign for the Ignite brand. We needed to alter the overall design of the draft in order to ensure that the brand appeared as professional, dynamic and interesting for the audience, with this involving using all of the space within the advertisement, so that we could fill it with as much content as possible. Also, it involves altering the way that the font was presented, as this would make the names of the programmes and the information about the channel launch stand out more, meaning that the audience would be more likely to remember the most vital information within the advertisement.